Laconia, NH, December 2, 2021 – The Enablement Group (TEG), a leading provider of sales enablement programs and solutions, is proud to announce that the company was formally recognized at Aragon Research Inc.’s annual conference, Aragon Transform, as a 2021 Hot Vendor in Sales Enablement. Earlier this year, TEG learned that that company was featured as a hot vendor in Aragon’s report on sales enablement, and today, TEG joined other award recipients virtually for the awards ceremony recognizing the 2021 Aragon’s Hot Vendors, Innovators, and Women in Tech award winners.

“Sales enablement comes down to increasing revenue by providing sales teams the knowledge, content and tools they need to perform their best, engage more productively with their customers, and establish brand loyalty,” said Jim Lundy, Founder, CEO and Lead Analyst of Aragon Research. “At TEG, they take the time to understand an organization’s buyer’s journey, as well as resources and culture, allowing them to design an effective process for continuously publishing the content necessary for supporting an effective sales enablement program.”

“At TEG we provide done-for-you enablement services to create and curate content that helps our clients sell, explain, and train. This facilitates engagement and high-performance improvements for your team,” said Marc McNamara, Founder, Chief Enablement Officer and CEO of TEG. “We are proud to accept this award on behalf of our entire team and we are looking forward to continuing to serve our clients sales enablement support needs.”

We feel that TEG was selected as a Hot Vendor due in part to its innovation and vision. The company services two main content experience categories with solutions to help marketing and sales professionals bridge the enablement gap of knowledge, skills, or resources that hold teams back from their strategic goals. For learning/training content, TEG excels in LMS content, onboarding, virtual selling content, employee support, skills training, content curation, virtual events (including SKOs and distance learning), and more. For customer-focused sales and marketing content, TEG’s full-service marketing campaigns include programs for webinars, copy (blogs, websites/landing pages, socials, emails), integration with CRM/marketing automation, chatbots and support. 

For more information about TEG, please visit

About Aragon Research

Aragon Research delivers high-impact visual research, consulting, and advisory services to provide enterprises the insight they need to make better technology and strategy decisions. Aragon Research serves business and IT leaders and has a proven team of veteran analysts. For more information, visit

Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact. Aragon Research provides its research publications and the information contained in them “AS IS,” without warranty of any kind.

About The Enablement Group

The Enablement Group (TEG) is a marketing and sales enablement content agency that develops systematic experiences fostering engagement, ultimately driving revenue and performance improvement. From interactive video to virtual events to learning modules or marketing campaigns, TEG’s team of professionals, including strategic consultants, project managers, instructional designers, creative designers, animators, authors, assembly, developers, and support staff help clients improve performance and revenue through optimized content experiences. TEG takes the time with each of its clients to define a culturally aligned program that optimizes the creation and delivery of critical buyer journey content. For more information, please visit

The Enablement Group

65 Water Street
Laconia, NH 03246