We design, implement and support the continuous execution of high-value Sales Enablement Programs by removing the obstacles to success.

 

 

How we help

Only 27% of organizational stakeholders feel sales enablement efforts meet or exceed their expectations. For most organizations, we believe this stems from too narrow a focus – or zooming in on just one piece of the enablement puzzle. 

In our over 30 years of experience in training and coaching sales teams, we know that there are actually FOUR elements to a successful enablement program.

People, Content, Process and Technology. 

Not understanding how these pieces should work together to operationalize an enablement program can cost businesses missed opportunities. It doesn’t align the organization into a community that will ultimately deliver an effective and efficient enablement program.

Our team of enablement experts can guide you to a cost-effective and manageable solution. We guarantee the blueprint we create for you will provide you the ecosystem you need to efficiently curate and create effective sales, training and customer engagement content.

Your Enablement Blueprint

You’d never build a house without a blueprint, so why invest in building an enablement program without a plan for what you consider a successful outcome? Our process focuses on:

People

People are the core of enablement. We help analyze the resources you have, the resources you need, and where intellectual capital exists in your organization. By examining corporate culture and learning styles, we will devise a plan that will work for your team.

Content

We’ve found there are two types of organizations: those who are overwhelmed with the volume of content and those that are content-anemic and need a boost. We analyze your existing materials, identify gaps, and map a content strategy and creation plan to address your needs.

Process

Don’t know where to start your sales enablement program? Or, did you start and get stuck? Our plan includes guidance on the best practices and pitfalls involved in creating learning experiences. Your enablement blueprint puts a process strategy in place to set you on the path to success.

Technology

Tech is supposed to make our lives easier, but when your enablement ecosystem has multiple tools, disparate systems, and insufficient training, lacking cohesion and interoperability can make for a challenging experience. We work to maximize your tech investments by outlining a plan for the learning ecosystem with the right tools for the right audience with the right content at the right time.

Your Enablement Blueprint

You’d never build a house without a blueprint, so why invest in building an enablement program without a plan for what you consider a successful outcome? Our process focuses on:

People

People are the core of enablement. We help analyze the resources you have, the resources you need, and where intellectual capital exists in your organization. By examining corporate culture and learning styles, we will devise a plan that will work for your team.

Content

We’ve found there are two types of organizations: those who are overwhelmed with the volume of content and those that are content-anemic and need a boost. We analyze your existing materials, identify gaps, and map a content strategy and creation plan to address your needs.

Process

Don’t know where to start your sales enablement program? Or, did you start and get stuck? Our plan includes guidance on the best practices and pitfalls involved in creating learning experiences. Your enablement blueprint puts a process strategy in place to set you on the path to success.

Technology

Tech is supposed to make our lives easier, but when your enablement ecosystem has multiple tools, disparate systems, and insufficient training, lacking cohesion and interoperability can make for a challenging experience. We work to maximize your tech investments by outlining a plan for the learning ecosystem with the right tools for the right audience with the right content at the right time.

Join us for a dynamic session on Enablement

Space is limited to four spots each session!

Sign up to join our twice weekly Executive Briefing, where our CEO Marc McNamara discusses how to avoid the many obstacles associated with launching a successful enablement program.

If you’re looking to start – or to fix – your enablement efforts in 2022, we’d love to talk to you!

How we start

You’re not alone. More than 87% of executives report readiness gaps in their organizations. 

Begin by connecting with us and booking a consultation. We’ll deliver examples of successful enablement programs we’ve developed with data-driven analytics illustrating the effectiveness of our Enablement Blueprint. Minimize your team’s lost productivity and increase your ROI with your own sophisticated content experience.

Our Blog

Sales Enablement Simplified Part 4

Sales Enablement Simplified Part 4

Part IV: Attributes of Effective Sales Content   In today’s market, buyers have already done much of their preliminary research before they even contact your sales force. In fact, it’s estimated that more than 70 percent of B2B buyers fully define their needs...

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Sales Enablement Simplified Part 3

Sales Enablement Simplified Part 3

Part III: Challenges of Creating Effective Content Many companies create and distribute reams of content but it has no effect on sales success for a variety of reasons. Having too much content or the wrong content can be just as detrimental to sales efforts as having...

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Sales Enablement Simplified Part 1+2

Sales Enablement Simplified Part 1+2

Part I: What is Sales Enablement Sales enablement has two major purposes. The first is to educate the sales force so that they understand how to sell the product or service effectively. Sales enablement education touches on: Product specifications Industry...

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The Enablement Group

65 Water Street
Laconia, NH 03246

603-782-0297