by Sarah Laliberte | Sep 29, 2021 | Uncategorized
Part IV: Attributes of Effective Sales Content In today’s market, buyers have already done much of their preliminary research before they even contact your sales force. In fact, it’s estimated that more than 70 percent of B2B buyers fully define their needs...
by Chas Dewing | Sep 29, 2021 | Uncategorized
Part III: Challenges of Creating Effective Content Many companies create and distribute reams of content but it has no effect on sales success for a variety of reasons. Having too much content or the wrong content can be just as detrimental to sales efforts as having...
by Sarah Laliberte | Sep 20, 2021 | Uncategorized
Part I: What is Sales Enablement Sales enablement has two major purposes. The first is to educate the sales force so that they understand how to sell the product or service effectively. Sales enablement education touches on: Product specifications Industry...
by Chas Dewing | Jun 3, 2021 | Uncategorized
LACONIA, NH – June 3, 2021 – The Enablement Group (TEG), a marketing and sales enablement content agency and consultancy, today announced that it has been named a “Sales Enablement Hot Vendor” by industry analyst Aragon Research Inc. A copy of the report can be found...
by mainspireprod | Mar 11, 2021 | Uncategorized
The Enablement Group (TEG), a learning, knowledge management, event and performance support consultancy, is proud to announce its partnership with DREAM Project, a philanthropic organization dedicated to breaking the cycle of poverty and changing destinies in the...
