by Sarah Laliberte | Sep 12, 2023 | Uncategorized
Part III: Challenges of Creating Effective Content Many companies create and distribute reams of content but it has no effect on sales success for a variety of reasons. Having too much content or the wrong content can be just as detrimental to sales efforts as having...
by Sarah Laliberte | Sep 12, 2023 | Uncategorized
Part I: What is Sales Enablement Sales enablement has two major purposes. The first is to educate the sales force so that they understand how to sell the product or service effectively. Sales enablement education touches on: Product specifications Industry...
by Sarah Laliberte | Sep 12, 2023 | Uncategorized
Part IV: Attributes of Effective Sales Content In today’s market, buyers have already done much of their preliminary research before they even contact your sales force. In fact, it’s estimated that more than 70 percent of B2B buyers fully define their needs...
by Sarah Laliberte | Sep 12, 2023 | Uncategorized
Laconia, NH, December 2, 2021 – The Enablement Group (TEG), a leading provider of sales enablement programs and solutions, is proud to announce that the company was formally recognized at Aragon Research Inc.’s annual conference, Aragon Transform, as a 2021 Hot Vendor...
by Sarah Laliberte | Sep 12, 2023 | Uncategorized
Part VI: A Word of Advice about Sales Enablement For companies looking to adopt the discipline of sales enablement or to increase the effectiveness of an existing team, the Four As of enablement are assess, audit, align and action. By adopting a continuous process of...
