by Sarah Laliberte | Apr 12, 2022 | Uncategorized
We’ve seen many automated content curation tools (often powered by AI) that claim to curate effective content for employees. But there is a difference between content CURATION and content AGGREGATION. Technology can aggregate. It collects, sorts, and categorizes...
by Sarah Laliberte | Oct 20, 2021 | Uncategorized
Part VI: A Word of Advice about Sales Enablement For companies looking to adopt the discipline of sales enablement or to increase the effectiveness of an existing team, the Four As of enablement are assess, audit, align and action. By adopting a continuous process of...
by Sarah Laliberte | Oct 13, 2021 | Uncategorized
Part V: Maximize sales content effectiveness To maximize the effectiveness of your sales content, it is imperative that you address all the factors that affect its delivery and usefulness to the prospect. In addition to ensuring that the content is targeted and...
by Sarah Laliberte | Sep 29, 2021 | Uncategorized
Part IV: Attributes of Effective Sales Content In today’s market, buyers have already done much of their preliminary research before they even contact your sales force. In fact, it’s estimated that more than 70 percent of B2B buyers fully define their needs...
by Sarah Laliberte | Sep 20, 2021 | Uncategorized
Part I: What is Sales Enablement Sales enablement has two major purposes. The first is to educate the sales force so that they understand how to sell the product or service effectively. Sales enablement education touches on: Product specifications Industry...
