The Enablement Group

Discover a Better Way

We deliver the right content, in the right community, with the right process. We make the experience fun, entertaining, exciting, competitive, and most importantly, effective.

It’s Time to Re-Imagine How You Communicate

We take the time to understand your organization, people, and customers. We know that no two companies are the same and we carefully evaluate and use metrics to assess where you are, where you want to go, and then provide the programs you need to get you there. We help you transform your content and create solutions that capture attention and deliver on your communication objectives.

From strategy to structure to technology, we give you the tools you need to succeed easily and in a way that delivers results.

Meet our Principals

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Marc McNamara

Founder & Chief Enablement Officer

Marc McNamara is an expert in workforce enablement strategy and execution. He specializes in helping B2B organizations blend art and science to appropriately design content experiences and processes that improve engagement and increase productivity. For more than 25 years, Marc has helped hundreds of organizations reduce their “sales knowledge gap,” with his unique approach and facilitative style.

Before founding The Enablement Group, Marc was the leader of Brainshark’s sales enablement practice, where he oversaw a solutions team serving its worldwide customer base. Prior to that, Marc spent 12 years as principal and co-founder of Avitage where, through partnership with Massachusetts based Sales Research Institute, designed and delivered electronic sales enablement programs to dozens of the Fortune 500. Marc holds a BA in Communications from Boston College and an MBA from the Whittemore School of Business and Economics.

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Sarah LaLiberte

Chief Engagement Officer

Sarah LaLiberte has mastered the art of helping organizations match their offerings with target audiences and market demand. Using just the right combination of technological and traditional methods, Sarah works with B2B organizations to create clear, concise and most importantly, executable content—go-to-market, product launch, sales enablement, and ongoing success strategies—that not only match sales and marketing objectives but also move the organization towards achieving its overall goals. As Chief Engagement Officer of The Enablement Group, she helps clients find and achieve their vision of success.

Sarah was also the founder of Mainspire, a global high-tech consulting and marketing firm that merged with TEG in 2021. For more than 20 years, Sarah held senior management positions at global technology companies and agencies. Sarah has a BS in public relations from Syracuse University, Newhouse School of Public Communications and an MBA from the University of Massachusetts, Lowell, plus multiple certificates including IoT Evolution’s Smart Cities and Blockchain Security.

65 Water Street

Laconia, NH 03246

 

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