Selling is hard. Really hard.
To improve results, sellers need the kind of support that assists them in effectively navigating the increasingly complex environment of BtoB sales to be able to close more business.
The Science of Readiness™ provides the content, processes and platform that actually assists sales in improving their skills through effective knowledge management and scientifically based learning and support models.
Each implementation is configured specifically for your organization through focused and governed curation of he most important knowledge and content. Ultimately delivering the right content at the right time, ensuring both efficiency and effectiveness of their efforts.
Those who deploy the SoR solution experience the following outcomes.
Improved time to productivity by over 30%
Quota achievement increases by more than 25%
Increased conversion ratio by 22%
Delivering the right messaging in the right form, helps the customer understand true value.
Deals close faster by upwards of 15%
Providing the right knowledge, content, tools and expertise at the right time creates faster response times.
60% consumed 7 pieces of content before contacting a salesperson
44% put more emphasis on the trustworthiness of the source of content
45% of people said they find research/survey reports to be most valuable
35% said content lacks personalization to their stage in the buyer journey
41% said that content was relevant to their companies
The Enablement Group
65 Water Street
Laconia, NH 03246