“At TEG, we provide tangible, measurable, performance improvements through engaging content experiences. Our goals are to help maximize budget and revenue, then explain and train with the right content, in the right community, with the right process. Every time.”
– Marc McNamara, Founder & Chief Enablement Officer
“Measuring the effectiveness of your content should show engagement and action. The impact is immediate when you empower your customers to make smarter decisions.”
– Sarah LaLiberte, Chief Engagement Officer
See Our Solutions in Action!
What Will Your Success Story Be?
To survive today, organizations need to succeed at every stage of the customer buying journey. Bombarded with digital distractions, customers are harder to engage and employees struggle to find the key content or training they need to grab and hold customer attention and earn their business.
IT ALL COMES DOWN TO EXPERIENCES.
By understanding the entire buying journey – from marketing to sales to customer service – we work with our clients to provide tangible, measurable, performance improvements through engaging content experiences.
The current predicament centers around the uncertainty about what, when and how to communicate.
More than 60% of organizations are missing the mark in how they are engaging those they need to communicate with due to a lack of transformational skill sets in the enterprise.
Deloitte Human Capital Trends Report(s) 2019, 2020
The Engagement Dilemma
According to a study by Deloitte, a full 72% of employees are not actively engaged with their companies.
Additionally, 90% of corporate leaders feel they must actively change the way they engage and train their teams.
The Training Dilemma
Only 12% of employees apply what they learn after undergoing their company’s learning program.
Costs are estimated at $26,000 per employee annually due to productivity loss from inefficient communication.
Not Just Content. Compelling Experiences.
The good news? There IS a way to get them to pay attention to your content!
“What separates good content from great content is a willingness to take risks and push the envelope.”
— Brian Halligan, CEO & Co-founder, HubSpot
“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.”
– Beth Comstock
“Standing out means not trying to be all things to all people. Stand for something specific and focus on going deep on that topic with your messaging, engagement, connections and content.”
– Lee Odden
Who is Paying Attention?
Solutions that Deliver Results
Discover a Better Way
We deliver the right content, in the right community, with the right process. We make the experience fun, entertaining, exciting, competitive, and most importantly, effective. We understand that engagement is critical to success.
It’s Time to Re-Imagine How You Communicate
We take the time with each of our clients to define a culturally aligned program that optimizes the creation and delivery of critical buyer journey content. We know that no two companies are the same and we carefully evaluate and use metrics to assess where you are, where you want to go, and then provide the programs you need to get you there. You need to transform your content and create solutions that capture attention and deliver on your communication objectives. We can help.
Our Content Experience Solutions
Full Service Marketing
From strategy to structure to technology, we give you the tools you need to succeed easily and in a way that delivers results.
Train & Inform
Contact us to Learn More!
The Enablement Group and Mainspire Announce Merger to Bridge the Gap Between Marketing and Sales Enablement
The Enablement Group and Mainspire Marketing are proud to announce that they have merged operations under the name “The Enablement Group” to better serve the needs of corporate sales, marketing and HR teams.
TEG today announced that it has been named a “Sales Enablement Hot Vendor” by industry analyst Aragon Research Inc.
The Enablement Group and DREAM Project Partner for Celebrity-Filled Sueños 2021 Virtual Charity Gala
Learn how TEG helped the DREAM Project go virtual with their annual gala and fundraiser.
“The whole experience was so much fun. All of us were excited to take the training.”
– Ben LeSage, Extreme Networks