We design, implement and support the continuous execution of high-value Sales Enablement Programs by removing the obstacles to success.
How we help
Only 27% of organizational stakeholders feel sales enablement efforts meet or exceed their expectations. For most organizations, we believe this stems from too narrow a focus – or zooming in on just one piece of the enablement puzzle.
In our over 30 years of experience in training and coaching sales teams, we know that there are actually FOUR elements to a successful enablement program.
People, Content, Process and Technology.
Not understanding how these pieces should work together to operationalize an enablement program can cost businesses missed opportunities. It doesn’t align the organization into a community that will ultimately deliver an effective and efficient enablement program.
Our team of enablement experts can guide you to a cost-effective and manageable solution. We guarantee the blueprint we create for you will provide you the ecosystem you need to efficiently curate and create effective sales, training and customer engagement content.
Your Enablement Blueprint
You’d never build a house without a blueprint, so why invest in building an enablement program without a plan for what you consider a successful outcome? Our process focuses on:
People
People are the core of enablement. We help analyze the resources you have, the resources you need, and where intellectual capital exists in your organization. By examining corporate culture and learning styles, we will devise a plan that will work for your team.
Content
We’ve found there are two types of organizations: those who are overwhelmed with the volume of content and those that are content-anemic and need a boost. We analyze your existing materials, identify gaps, and map a content strategy and creation plan to address your needs.
Process
Don’t know where to start your sales enablement program? Or, did you start and get stuck? Our plan includes guidance on the best practices and pitfalls involved in creating learning experiences. Your enablement blueprint puts a process strategy in place to set you on the path to success.
Technology
Tech is supposed to make our lives easier, but when your enablement ecosystem has multiple tools, disparate systems, and insufficient training, lacking cohesion and interoperability can make for a challenging experience. We work to maximize your tech investments by outlining a plan for the learning ecosystem with the right tools for the right audience with the right content at the right time.
Your Enablement Blueprint
You’d never build a house without a blueprint, so why invest in building an enablement program without a plan for what you consider a successful outcome? Our process focuses on:
People
People are the core of enablement. We help analyze the resources you have, the resources you need, and where intellectual capital exists in your organization. By examining corporate culture and learning styles, we will devise a plan that will work for your team.
Content
We’ve found there are two types of organizations: those who are overwhelmed with the volume of content and those that are content-anemic and need a boost. We analyze your existing materials, identify gaps, and map a content strategy and creation plan to address your needs.
Process
Technology
Tech is supposed to make our lives easier, but when your enablement ecosystem has multiple tools, disparate systems, and insufficient training, lacking cohesion and interoperability can make for a challenging experience. We work to maximize your tech investments by outlining a plan for the learning ecosystem with the right tools for the right audience with the right content at the right time.
Join us for a dynamic session on Enablement
Space is limited to four spots each session!
Sign up to join our twice weekly Executive Briefing, where our CEO Marc McNamara discusses how to avoid the many obstacles associated with launching a successful enablement program.
If you’re looking to start – or to fix – your enablement efforts in 2023, we’d love to talk to you!
How we start
You’re not alone. More than 87% of executives report readiness gaps in their organizations.
Begin by connecting with us and booking a consultation. We’ll deliver examples of successful enablement programs we’ve developed with data-driven analytics illustrating the effectiveness of our Enablement Blueprint. Minimize your team’s lost productivity and increase your ROI with your own sophisticated content experience.
Our Blog
Excellent Learning Content Curation Requires People
We’ve seen many automated content curation tools (often powered by AI) that claim to curate effective content for employees. But there is a difference between content CURATION and content AGGREGATION. Technology can aggregate. It collects, sorts, and categorizes...
TEG is Hiring!
Do you have a passion for bringing visions to life? Want to work with some of the most interesting clients in the world? If you are ready to jump into an exciting new position with an innovative company that is poised for growth in 2022, then we invite you to...
The Enablement Group has a New Look!
The Enablement Group (TEG), a unique and growing sales enablement agency located in Laconia, New Hampshire, announces a rebrand. While the name stays the same, the logo has gotten a refresh. Replacing a green lightbulb with a bold representation of the company's...